Job Description:

Strategic Planning and Execution:
 

• Develop and execute the agency's strategic plan aligned with the company's vision and goals.
• Identify growth opportunities and develop strategies to expand the agency's client base and revenue.
• Set performance goals and objectives for the agency and ensure their achievement.
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Team Leadership and Management:
 

• Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performing work environment.
• Provide guidance and support to team members, helping them develop their skills and achieve their career goals.
• Delegate tasks and responsibilities effectively, ensuring optimal resource utilization.

Client Relationship Management:
 

• Build and maintain strong relationships with clients, serving as their primary point of contact and ensuring client satisfaction.
• Understand clients' needs, objectives, and challenges, and provide strategic recommendations and solutions.
• Collaborate with clients to develop and execute effective marketing strategies and campaigns.

Business Development:
 

• Identify and pursue new business opportunities, including lead generation, proposal development, and pitching to potential clients.
• Conduct market research and competitor analysis to identify industry trends, client needs, and new service offerings.
• Participate in networking events, conferences, and industry associations to build a strong professional network and promote the agency's brand.

Marketing Campaign Management:
 

• Collaborate with the team to develop and execute marketing campaigns and projects for clients.
• Ensure the delivery of high-quality work within agreed timelines and budgets.
• Monitor campaign performance and provide insights and recommendations for optimization.

 Industry Knowledge and Innovation:
 

• Stay up to date with the latest marketing trends, technologies, and best practices.
• Foster a culture of innovation within the agency, encouraging the exploration of new ideas and approaches.
• Continuously enhance knowledge and skills through professional development opportunities.

Job Requirements:

 

- Bachelor’s degree in marketing, Business Administration, or a related field (Master's degree preferred)

- Proven work experience in a senior leadership role within a marketing agency or similar environment

- Strong knowledge of marketing principles, strategies, and techniques

- Excellent leadership and people management skills

- Demonstrated ability to develop and maintain client relationships

- Strong business acumen and strategic thinking

- Exceptional communication and presentation skills

- Ability to work under pressure and meet tight deadlines

- Proficiency in marketing software and tools

- Creative thinking and problem-solving skills