Job Description:
 

• Develop and execute social media strategies aligned with the company’s marketing objectives.
• Plan monthly content calendars across all platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Identify opportunities to increase brand awareness, engagement, and audience growth.
• Create, edit, and publish engaging content including posts, captions, stories, and short-form videos.
• Coordinate with the design team to produce high-quality visual content.
• Ensure all content reflects the brand’s voice, tone, and visual identity.
• Monitor social media accounts and respond to comments, messages, and inquiries promptly.
• Engage with followers to build strong online communities and improve customer relationships.
• Manage customer feedback and escalate issues when needed.
• Track social media performance using analytics tools.
• Prepare weekly or monthly reports on engagement, reach, follower growth, and campaign performance.
• Provide recommendations to improve results.
• Assist in managing paid social media campaigns.
• Monitor ad performance and optimize campaigns for better results.
• Coordinate with the marketing team on promotional campaigns and product launches.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Experience: 2–4 years of experience managing professional social media accounts.
• Technical Skills: Deep understanding of platform algorithms (TikTok, Instagram, LinkedIn, Facebook, etc.)
• Stay up to date with social media trends, platform updates, and competitor activity.
• Suggest creative ideas and campaigns to increase brand visibility and engagement.
• Work closely with marketing, design, and sales teams to support campaigns.
• Ensure social media activities align with overall marketing initiatives.