Job Description:
 

The Sales Account Manager to drive sales growth and manage customer relationships across hotels, restaurants, cafes, and catering companies (the HoReCa channel).

 

Responsibilities:
 

- Visit multiple areas within the assigned territory to reach and onboard new HoReCa customers, then schedule periodic visits to develop the relationship and align with company priorities

- Build and maintain strong, long-term relationships with hotels, restaurants, cafes, and catering companies, including key decision makers such as chefs, purchasing managers, F&B directors, and owners

- Promote and sell Full Stock's products to consistently meet or exceed sales and margin targets, identify upselling and cross-selling opportunities, and negotiate pricing and contract terms in line with company policy

- Monitor customer credit limits and payment terms in coordination with the collections/finance team

- Track market trends, competitor activity, and product innovations

- Prepare weekly and monthly sales reports and support accurate forecasting

- Partner with marketing and supply chain/warehouse teams to ensure smooth order fulfillment and delivery

Job Requirements:

Must Have:
 

- Bachelor's degree in Business Administration, Marketing, or a related field

- 3 to 7 years of hands on HoReCa/foodservice channel sales experience

- Proven track record of achieving sales targets and managing HoReCa key accounts

- Existing network of contacts within the UAE HoReCa scene (chefs, purchasing managers, F&B directors)

- Must own a car and hold a valid driver's license, with willingness to visit customers extensively within the assigned territory

- Proficiency in MS Office (Excel, Word, PowerPoint)

- Familiarity with CRM/ERP systems

- Strong negotiation and relationship-building skills

- Customer-centric mindset with a consultative selling approach

- Solid commercial and financial acumen (margins, credit terms, profitability)

- Excellent communication skills in Arabic and English

- Self-motivated, target-driven, and comfortable working independently in the field

- Strong organizational and time-management skills

Nice to have:
 

- Broader FMCG or general food distribution sales background as a complement to HoReCa experience

- Experience with route-to-market/distribution management software (DMS)

- Prior exposure to the hospitality or culinary side of the business